The Nautical Institute (www.nautinst.org) has recently signed a new contract with oomi to provide a new website, a members’ portal and further enhancement of its existing oomi membership CRM.
The Nautical Institute is a non-governmental organisation (NGO) and represents the interests of its more than 10,000 members in the maritime industry. The Institute’s main aim is to promote professionalism, best practice and safety throughout the maritime industry.
The Institute has been a customer of oomi for 32 years, but as part of continuous improvement to support their strategic plan of growth, it felt that a review of their key business systems was due.
“We wanted to streamline the process of making improvements to the CRM and website with a single provider and consolidate our two current websites into a single point of access for all our customers,” explained Jenny Daintree, Head of Business Support Systems at the Institute. “We also wanted to have a fresh look at our current CRM processes to see where we could update and simplify the system.”
As part of this, the Institute reviewed the market and invited several suppliers to tender for the new contract. Their decision was to continue working with oomi for an expanded scope of services, including membership CRM, website and a members’ portal.
Daintree explained: “A key factor is that their out-of-the box solutions are open to custom configuration. In demonstrations, they were also keen, engaged and well-resourced to deal with questions from our stakeholders.”
oomi will collaborate closely with the Institute to enhance its current oomi CRM system and launch a new website on a WordPress CMS. It will also provide a members’ portal to support member online experience and provide a cohesive platform and ensure data integrity between the CRM and the digital web solution.
“The Nautical Institute has been a CRM customer of oomi for many years and they have always shown themselves to be very responsive and helpful,” concluded Daintree. “We look forward to finding solutions together.”
Subhan Ahmad, Account Manager at oomi, commented: “We’re extremely proud that the Institute has committed to furthering its long-term relationship with us, and also to significantly expand the services we provide to them. This is a testament to all the hard work that the oomi team have put in over the years, creating seamless solutions for membership bodies and building lasting relationships with customers, such as the Institute.”